Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Things we’ve learned about protein recently: liquid may not be absorbed more effectively, per meal protein has a higher limit than we previously thought,  Business Insights: Knowing what to do and communicating why it matters are very different skills. What I am learning Today: Areas of your life don’t have to be brutally efficient. Daily Win: Next series of books arrives today. Daily Learning Lesson: Stop thinking about the end of the road. 
Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!