Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Where do we think the next big fad diet will come from. I can’t imagine anything more extreme than the current diets of carnivore or other super strict diets… maybe the pendulum starts swinging back to reasonable approaches. Or maybe the Master Cleanse makes a huge comeback. Will be interesting to see where this goesBusiness Insights: Do you meet your audience where they are at, or do you try and pull them to where you want them to be? This is the question that currently keeps me up at night. What I am learning Today:  Wartime CEO and Peacetime CEODaily Win: I got more than 8 hours of sleep. That is a wild thing to happen. Apparently this is what being a normal human feels like. Daily Learning Lesson: Everyone has different needs for recognition.