Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk-free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Sugar and diabetes, what is the direction of causality?Business Insights: Fitbit acquired by google… is it for the tech or the data? What I am learning Today:  You catch more ants with honey than vinegar… but sometimes you don’t want the ants.  Daily Win: Crossed a major milestone for Macros Inc today, something that was a goal of ours the last 24 months and we hit that today. Daily Learning Lesson: you are far more effective in your work when you are happy.