Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Just because it is complicated, doesn’t mean we don’t know a lot about it. Just because there is a lot of nuance, doesn’t mean we can’t solve a lot of problems. Business Insights: The current market in our space is saturated by product solutions, content solutions, and productized dieting. Building true service-based firms that have a high-quality service backed by structure, guidelines, regulations, and ethical principles is one major avenue to tap into.  What I am learning Today:  Not everyone is meDaily Win: Reflected on 2020 and felt good with how the year was handled. Daily Learning Lesson: You will never be fully prepared for things. You still will have to face them.