Show Sponsor: Today’s episode of the podcast is sponsored by NutriWiki. NutriWiki is a nutrition education platform built by Macros Inc. The NutriWiki is a place to get answers to all your nutrition questions in bite-sized chunks and arm yourself with the knowledge you need to conquer your nutrition. There is a free 5 day email course that you can sign up for on the right-hand side of the page, and a more in-depth course you can take by visiting macrosinc.net/nutriwiki-course-sign-up/Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Egg consumption has been shown to be associated with an increased risk of CVD and all-cause mortality, but the data appear to tell a different story. Business Insights: Content-based marketing is a major force in our industry, but how do you step beyond content and actually deliver value?What I am learning Today:  How to navigate the new world of marketing with the changing landscape of tech and changing audiencesDaily Win: Got thank you cards written.Daily Learning Lesson: Sometimes you have to move on, even when it isn’t in your nature to move on.