Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Protein. How much do you need and how much should you consume at each meal. Business Insights: Is your business actually providing value?What I am learning Today: Behavioral economics and why weird things happen, but fundamentally make sense when you look at it from the side of human behavior. Daily Win: All the snow has melted and the sun is out so it will be a great day to get the dogs Daily Learning Lesson: Your life becomes not what you preach, but what you tolerate.