Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: What really matters for weight loss? Why understanding the hierarchy of important mattersBusiness Insights: Social media is the lifeblood of many businesses… but it is very fickle. What I am learning Today:  I haven’t ever really sat down and asked, “what does my ideal life look like”. Today I am starting to work on that. Daily Win: Made big strides on business development projects.Daily Learning Lesson: Sometimes you need to get out of your own way.