Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: What we know about high-fat dietsBusiness Insights: Selling is the hardest part of any business. It is more of an art than a science. The hardest part of it is often trying to get people to see the self-imposed roadblocks they put in front of themselves and the narratives they tell themselves. A big part of the art of sales is to find ways to show them their narrative isn’t real while still acknowledging that the way they feel is valid. What I am learning Today: We often wear suffering as a badge on our shoulder. That doesn’t actually make your life any better. One Upmanship from suffering doesn’t move your life ahead. Daily Win: I’ve averaged 8 hours of sleep the last 3 days. That is the most in probably 15 years. Daily Learning Lesson: If you aren’t all in, you are probably all out.