During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Driving for Dollars Founder Zack Boothe. Zack used to be a window cleaner before he grew a YouTube channel to millions of followers. From there, he entered the real estate investing game and never turned back, earning millions of dollars every year with his unique technique while teaching others to do the same!   Episode Highlights:  Zack was raised with a great work ethic and even had his first job when he was only 11-years-old. The window-cleaning business was Zack’s first business, which he grew to three trucks through some viral videos on YouTube. Eventually, Zack realized that his window-cleaning business wasn’t giving him financial freedom. Content creation for the window-cleaning business was just to add value to the team and audience. Books, podcasts, and other resources allowed Zack to educate himself on wholesaling. After his first sale, Zack realized that 2 types of sellers exist in the real estate game. As a real estate investor, it’s important to get to the seller before the agent gets there so you can negotiate your own finances. Agents should seek out other wholesalers purely because of the number of leads that they have access to. There are endless ways to make money on properties that would usually be described as undesirable. Signs of neglect are the desirable characteristics in Zack’s system for buying houses. The Deal Machine App has made Zack’s list-making technique exponentially easier and cheaper. Adding houses that have any physical signs of neglect increased the number of deals that Zack could get close in a month. Start with postcards because anyone that reaches out to you will be a very motivated seller. Texting and cold-calling are very similar techniques and will bring you just a handful of answers. Learn to recognize the hesitation in someone’s voice over the phone because those are the potential sales. Real estate agents have a unique opportunity to move these properties onto the market quicker because that is what is best for the seller. You cannot presume what people think because you don’t know where the opportunity lies. Zack started giving away exactly what he wanted to receive when he took on students. The giving strategy is a long game and expecting overnight success will only lead to disappointment. Cutting corners for immediate gratification will always come back to bite you in the end. Tackling the problems in life always comes with a long-term strategy. The whole process starts with finding the discounted property. Zack is going to go to a new market with $1K and try to turn it into $40K in 40 days on his YouTube channel. COVID hasn’t stopped Zack or his investors from doing deals. The market is out of your control, so all you can do is constantly work towards bettering and educating yourself. 3 Key Points: Zack created YouTube videos to educate his team and audience. The viral videos and subsequent revenue from those were just a result of the value that was being given out to the world. Through years of testing, Zack has been able to create a real estate investment system based on one simple principle: investment opportunities lie in the signs of neglect.  When Zack took on students, he was able to learn from all the mistakes that he didn’t even know he was making. Giving out what he wanted to receive helped him grow and hit his goals. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Zack Boothe (Website), (YouTube), (Facebook) Free DFD Mastery Seller Scripts DFD Cheat Sheet Deal Machine App - Use Discount Code PIN Window Cleaning Ventures - YouTube Follow Up Boss StreetText