This week we discuss how to use YouTube’s live streaming features to hack the YouTube algorithm. We discuss the most important aspects of the YouTube algorithm and how live streaming can put your videos first in search results. Everyone knows that YouTube’s search engine has been built to deliver the most relevant content to it’s users. But what makes YouTube’s algorithm decide that one video more relevant than another? We discuss the important of watch time and user engagement ratings which can be improved when you are delivering your content live.
Our entire presentation is available at https://streamgeeks.us/youtube for download we include some of our favorite YouTube assets including photoshop files for YouTube Thumbnails and outro screens designed for the new YouTube End Screens. We hope you enjoy this episode full of YouTube SEO and Strategy secrets Paul has built up over the years with a focus on delivering content via live video. Many of the SEO strategies discussed have been accumulated from exclusive trade shows such as VidSummit in Los Angeles which Paul credit for many of his tips. But the StreamGeeks also share insights from the live streaming world where the compare and contrast Facebook’s live streaming platform with YouTube.
SEO
Explaining the YouTube Algorithm – Wants to serve the viewer. Uses engagement and view time to determine relevance. Combination of likes, subscribes, shares on social media, embeds out on the web and total time users spend watching your video in seconds.)
Live streaming as a YouTube growth strategy. Promote new video used schedules upload
Boosting content on Adwords
Titles – Relevant – Penalized for low view rates
Description
Closed Captions
Tags
Links – Inside YouTube – Penalized for linking away
Channel Page – Short Trailer, use playlists for branding
Show Playlist – Send people to playlist links and encourage binge watching
Promote your content with keywords and
Thumbnails
Custom outro – End Screen
Daily strategy – chunk content save as new
Deleting preshow with editor

YouTube Live Goals
Grow Live Viewer Audience
Chat Integration
Request Subscribes – Grow your notification tribe
Request Comments – Learn what your audience wants to see next
Schedule your Stream – Don’t Stream Now!
Scheduled streams maintain view count and most importantly view time


Advanced YouTube Live Features
4K Streaming
3D Streaming
Multi-Streaming

Tools
Gleam.io
YouTube AutoComplete
Google Trends Keyword Finder
Blue Ocean Theory
Inspect Page Source: Keywords
Zapier – HELPFUL TOOL OF THE WEEK (SUPER TOOL)

Show Promotion
Press Release
Blog Post
Podcast
Twitter
Snippet