It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
Get the Evergreen Campaign Creation Strategy Guide here
We’ll see you in The PPC Den!
? Highlights ​​

0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 Intro– Mental models that work
5:20 Inspiration behind evergreen strategies for PPC
8:30 Evergreen campaign creation strategy
11:17 The  “Protect” Strategy
18:20 The “Conquer” Method
22:21 The “Rank” Approach
26:06 The “Dominate” Strategy
32:18 The “Discover” Campaigns
41:23 Connect with us

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? Resources & Links

Where to find Noemi, ScaleWave.io
Wizards of Ecom Podcast
Get the Evergreen Campaign Creation Strategy Guide

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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