Are email newsletters out? Do people want or even read those anymore? Actually, yes! Old-school agency newsletters are a great way to position yourself as a trusted expert. Eager to learn proven strategies for engaging and valuable newsletters? A newsletter can be an invaluable tool to position yourself as a trusted advisor and expert by offering information that the audience genuinely wants to engage with and learn from. Today’s guest shares his experience transitioning from owning a marketing agency to building newsletters for his media company. He shares his insights about the ways a newsletter should provide value and the type of content it should contain. Tune in to discover some truly helpful information on how to build a successful newsletter. Nate Kennedy is an entrepreneur and philanthropist who has been in the online marketing world since 2006. He has worked for many businesses in different niches and personally built and sold 7 different online businesses with 6 and 7 figure exits. More recently, he changed pace and now focuses on building newsletters for his media company. In this episode, we’ll discuss: Being the curator vs. being a creator. Turning your newsletter into a business tool. How often should you send out a newsletter to be relevant?   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Agency Analytics: Tired of endless manual reporting in order to show your clients the value your agency delivers? It's time to check out AgencyAnalytics, the best automated client reporting solution for marketing agencies. Try it for FREE for 14 days when you head over to  AgencyAnalytics.com/Smart and sign up. It's time to see how life feels on the other side of manual reporting madness!   How to Curate an Engaging Newsletter After working in online marketing for many years and building multimillion-dollar companies, Nate felt stressed with clients calling him at all hours and crushed under the pressure of what he had built. It was time for a change. Rather than relying solely on platforms like Facebook or Google for traffic, Nate was fascinated by the possibility of owning his audience. By building a targeted and engaged subscriber list, he could have more control over their reach and generate revenue through sponsorships and affiliate offers. Instead of going to these other networks and paying them to buy the audience, he could own even a small piece of that pie. In his experience, a newsletter should deliver valuable content for a specific niche or industry to provide maximum value to the target audience. This could be achieved in two ways: Build a newsletter around your thoughts, insights, and content to help said niche audience. Building it around curated content with a variety of useful sources within that industry. For instance, Nate sends out a newsletter focused on financial literacy for a specific audience. It’s aimed at teaching consumers how to become financially smarter. This is not content he writes, he just curates it from different sources. On the other hand, he also has a different newsletter for entrepreneurs written by him with his thoughts and insights. How Should a Newsletter Look to Get People’s Attention? This will depend on your goal and target audience. A more personalized newsletter with your insights on a matter should probably contain mainly text and not be filled with images and videos. As opposed to a more e-commerce-style newsletter aimed at selling products, which will contain more images, links, and videos. A lot of people go for a hybrid approach. How The Newsletter Can Become a Tool for Agency Business When it comes to building the subscriber list, Nate suggests running ads specifically promoting the newsletter and its benefits. However, right now he gets most of his new subscribers from one-step funnels, such as polls or surveys. This way, he engages potential subscribers and gathers information about their interests and preferences. This targete