With Google #Ads, you want to make sure you're using all of the techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case.

Effective google #ads #campaigns focus on three things: Keywords, Landing Pages, and Goals.

Keywords are the bread and butter of #Google #Ads. Just like a Google Search, when a user associates with certain words or phrases, your ad can appear to them. For example, if you have a service offering driving education for new drivers, your website may appear when a user searches driving education, or if you tune your keywords well enough if a user searches how to teach new drivers. Understanding how keywords work, and knowing how to utilize them, is an essential part of Google #Ads.

A Landing Page is the part of your website a user will first see upon clicking on your ad. This is very important for user retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting visual design. The page should have all the relevant information they need to know to decide if they should explore further.

Goals are important for you to set for yourself before you begin a Google #Ads campaign. This can help you evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer significant revenue, then set your goals and go forward. If the returns have a possibility of significant revenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board.


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