Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.


ratings:
Length:
5 minutes
Released:
Jun 8, 2021
Format:
Podcast episode

Description

Everybody wants to rank for #highvolumekeywords​. Who wouldn't want a huge amount of #traffic​, #conversions​, and #sales​ from #organicsearch​? But not every #business​ can rank for #highvolumekeywords​. Those super popular #keywords​ are way more #competitive​, which means many more #sites​ are competing for the limited number of spots on the first page of the #SERP​. So what can you do if you're a smaller #business​ with a less authoritative site?
Luckily, there’s a simple solution: adding long-tail, low-volume #keywords​ to your #SEOstrategy​.

You know that the overall success of #SEO​ is closely related to #keywords​.
Many #website​ owners use the #traditionalkeywordstrategy​ for boosting their site’s rank. They aim for #highvolumekeywords​, write #content​, and wait to show up on the first page of #Google. This #strategy​ can work, but it’s time-consuming, expensive, hard—and it can often come to nothing.

You have other options for your #SEOstrategy​. Instead, you can focus on targeting low-volume keywords, especially long-tail #keywords​.
According to #SearchEngineGuide​, #Amazon​ gets 57% of its #sales​ while using the #longtailkeywords​. I guess you’re about to realize why the #longtailkeywordstrategy​ seems to be more lucrative. With this tangible tactic, you can avoid tough #competition​, and still attract #potentialcustomers​.

Here are four ways to get into the heads of your #targetaudience​ and discover the right #lowvolumekeywords​ that will support your #SEOsuccess​.
1. Get more out of user-generated #content​ and communities
User-generated #contentsites​ and #socialcommunities​ are two of the most fantastic #resources​ to find untapped #keywords​. Because this is where people are less #targeted​ with the #content​, but they’re covering a wide range of #keyword​ opportunities. This is where people go #online​ to get answers to their questions. If you can spend just a few hours at these #sites​, you will easily understand what types of topics and questions your #targetaudience​ is interested in.

2. Look to #socialmedia​ for conversational language
When people need to get a piece of advice or recommendations, they often use #socialmedianetworks​. On #socialmedia​, people usually post their questions or problems using the same language they would if they were asking aloud. In order to reach your #audience​, you need to know how your #customers​ talk about your subject, share their ideas, and interact with other #customers​. To this effect, #Facebook​, #Pinterest​, and #LinkedIn​ are perfect places to uncover brilliant #lowvolumekeyword​ #ideas​.

3. Pull #keywordideas​ from #YouTube​
#YouTube​ has experienced explosive growth since launching in 2005. #YouTube​ currently counts 2 billion active #users​ every month that would show a 5% increase over 1.9 billion logged-in monthly #users​. #YouTube​ is a goldmine of #keywordideas​ as people search differently on #YouTube​. If you look around #YouTube​, you’ll notice that #comments​ can be more useful and informational than published video data. It is one of the essential places to look if you want to find out what people talk about, how they’re talking about it, and what #keywords​ they use.

4. Talk to your #customersupportteam​
When you are trying to generate new #keywordideas​, talk to your #customerservice​ team as they present the front line of your #company​. They deal with your prospects and #customers​ more than anyone else in your organization.
Your #customersupportteam​ can provide real-time insights with #commonquestions​, #concerns​, #issues​, and #kudos​ your #customers​ are asking around your #service​ or #product​.
Change the way you do #SEO​ with #lowvolumekeywords​
#SEO​ can be tough. It is difficult to compete with the big #brands​ that have deep pockets and unlimited #marketing​ #resources​ for #highcompetitionkeywords​. If you want to #boost​ your overall #SEO​ success, you should get inside the heads of your #targetaudience​ and #customers​.

Released:
Jun 8, 2021
Format:
Podcast episode

Titles in the series (100)

Aleph Technologies is a premier IT training and staffing group with state of the art facilities based in Dallas, Texas. Aleph Technologies specializes in providing hands-on classroom based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified SCRUM Master, Scaled Agile Certifications in Dallas and leadership roles in Agile development.