#Relevance or #authority, which #linkstrategy is the best?
This question has been pondered by link #builders for decades – and has become particularly important since #Google introduced the #Penguinalgorithm.
#Backlinks serve as an important ranking factor for #searchengines.
#Google even named links as one of its top three ranking factors.
As #digitalmarketing undergoes a rapid transformation, link building remains extremely important. Yet, it feels like the one practice that remains stuck in the mud of the ‘old ways.’
A number of useful third-party #tools and #software can help you better understand the #SEO value of #backlinks, as well as layer additional information such as #organicsearchtraffic, #keywordrankings, and #trafficvalue.

It seems that relying solely on one #tool or misusing them can lead to poor #SEOresults and ineffective #linkbuilding
There are many options when it comes to #analyzinglinks, but some of the most popular include:
● #MozPro.
● #Majestic.
● #Searchmetrics.
● #Ahrefs.
● #SEMrush.
Before they start building links, many #SEO pros tend to qualify (or disqualify) a #potentiallink partner based on #Moz’s popular #DomainAuthority (#DA) #tool. #DA offers an aggregate of different onsite and offsite #SEO data to evaluate the trust of a domain using a 1-100 scale.


● What exactly makes a #highqualitylink?
● Does a #branded (but no-followed) link from a #SearchEngineJournal contribution reduce its importance?
The answer does not need to be complicated. In fact, a #highqualitylink should be one that comes from a #highqualitysite.
Most would agree that a young #website with consistent readership and thought leadership would be considered a great #linkplacement opportunity. Not only would you acquire additional traffic flow, but also more exposure for your #brand.
Yet, young domains don’t start off with an established #DA or #TrustFlow, so would you really go out and grab it for a client?
Blindly following third-party #metrics distorts our mission of actually pursuing good #marketingstrategies, like #influencermarketing, developing link-worthy #onsitecontent, or #buildinglinks on #highqualitysites that only offer no-follow attributes.
#HighQualityLinkBuildingStrategies
#OnsiteContent

Here are some examples of link-worthy #content:
● #Casestudies
● #Infographics
● #Evergreenguides
● White papers with #originalresearch
● #Opeds
● #Interviews with celebrities, influencers, or industry thought leaders
● Q&A roundups with thought leaders in your industry
● Industry #benchmarks, #trends, and data
You need to get content discovered before it can be linked back to. This involves a number of promotional strategies, such as sharing over #socialmedia, posting in forums, and direct outreach to other industry bloggers.

Influencer Marketing
#Backlinks are still vital to increasing keyword rank, but acquiring five or 10 links a month from irrelevant or low quality sites will only significantly impact rankings when all other factors remain equal.
SEO is competitive, which is why a poor link building campaign won’t increase your DA when other websites are outperforming yours.

https://www.aleph-technologies.com/
https://www.aleph-technologies.com/events
https://www.aleph-technologies.com/courses
https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.


---

Send