#Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build #organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities.
Yet, hard doesn’t mean impossible.
Here are a few definitive steps to start seeing higher converting traffic from your #Instagram channel:
1. Create eye-catching content
While content quality is crucial for any tactic, it’s actually fundamental for# Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters.
You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption.
Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. #Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference.
2. Use your CTA in the caption
The good old conversion rate optimization (CRO) rule here works: Most people won’t think to do something unless invited. This guideline is especially true for# Instagram, where people are used to scrolling and liking, not looking for links to click.
So don’t forget to invite your followers to “click a link in the bio” but make it natural and meaningful.
You don’t need to do a CTA for each and every #Instagram update. If you are updating your channel daily, invite some clicks once a week.
3. Get your #Instagram content featured
Other users featuring your content won’t bring direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link.
You may want to craft your bio in a way to prompts curiosity and invites a click to generate more traffic.
To get your content featured more on #Instagram, spend time to get to know your following and build your community. In any niche, there are #Instagram accounts curating creative images and videos through unique hashtags. They repost selected #Instagram updates that use those hashtags. To identify those content curators and target them regularly, know those accounts and hashtags.
4. Create clickable stories
Apart from the bio link, #Instagram stories are the only place where you can add clicks. To qualify for clickable stories, you need to:
Have at least 10,000 followers
Verify your #Instagram account
Once you qualify, you will see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link once they tap it or slide up.
5. Optimize the landing page for #Instagram users
Finally, an often missed step in any traffic-generating strategy is, surprisingly, optimizing that traffic for conversions. Here are a few ways to make the most of your #Instagram traffic:
Mobile devices
Obviously, most #Instagram users are using the app, so expect most of your #Instagram traffic to come from mobile devices. Make sure your landing page looks good on a mobile device and loads fast too.
5-second test
#Instagram users interrupted their scrolling to land on your page. Unless you grab their attention within a few seconds, they will leave. I always recommend taking a five-second test to ensure your page makes a good first impression fast.
The test helps you understand whether your page is easy to understand and whether your selling points and CTAs are attention-grabbing.
Another good idea is to run a heatmap test on your page to visualize where people look and click once they land on it. Several great tools and plugins allow you to run these kinds of tests.
Carefully crafted CTAs
At the end of the day, you really need that Ins#tagram traffic to convert. Make sure to know what you want your users to do on that page, and make sure the CTAs match your #Instagram content. If you invite them to click a link for a free downl

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