This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing.
Here's a peek at what we cover in this episode:
[00:05:32] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing.
[00:09:08] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance indicators) can help you understand what language is going to attract the ideal consumer.  She also shares the importance of consistent customer service responses, and how looking at reviews can be an indicator of your strategy's success.
[00:17:20] - Melissa explains the process of repurposing existing long form content into additional easily digestible content pieces to "work smarter, not harder."
[00:27:52] - Melissa unveils her "three Ws" in order to maintain balance in life and work.
[00:33:31] - Melissa shares why asking for feedback can be so valuable in any career, and why she says "don't be afraid to go slow."
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Melissa's episode:
Performance Marketing 101 | Alex Lewis of Later
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
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