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Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast

Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast

FromMarketing Happy Hour


Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast

FromMarketing Happy Hour

ratings:
Length:
55 minutes
Released:
Jul 14, 2022
Format:
Podcast episode

Description

In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life. 
Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how to know if your brand is creating just that, tips on managing a team, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! 
Follow Elyse on Instagram: https://www.instagram.com/elyseestrella
Follow Wine Enthusiast on Instagram: https://www.instagram.com/wineenthusiast/ 
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn (we just launched a newsletter!): https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz 
Released:
Jul 14, 2022
Format:
Podcast episode

Titles in the series (100)

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.