This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

Jon's YouTube: https://www.youtube.com/@youshaei
Jon's IG: @youshaei
Jon's LinkedIn: https://www.linkedin.com/in/youshaei/⁠

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Show Note:
(01:29) - Jon's career journey
(02:30) - Creation mode
(04:10) - Monetization framework
(06:04) - Various channels for monetization
(09:11) - Digital goods
(12:04) - Created with Jon Youshaei
(14:44) - Notable Creator stories
(18:17) - Personal branding
(22:24) - Are creators more popular than mainstream celebrities
(28:02) - Varying formats
(29:45) - YouTube's thumbnail
(33:26) - LinkedIn channel
(36:54) - First frame rule
(39:10) - Vidcon x YouTube sponsorship
(41:24) - Chipotle law
(43:32) - Predictive analytics