This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy.
You don't want to miss this one! ?
Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies.
I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. We had an amazing discussion with a special guest who shared some incredible insights and advice.
 
? Useful links ?
? Jide's Linkedin: https://www.linkedin.com/in/jide-maduako-7832a3b5/
? Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
 
? Timestamps ?
0:00 Intro
2:21 TikTok as a channel.
6:46 Brands chasing trends on TikTok.
10:23 TikTok shop and e-commerce.
13:42 Live shopping with AI and creators.
15:53 QVC and Live shopping comeback.
20:02 Live streaming trends on TikTok.
26:11 Legal constraints and marketing preferences.
27:55 The frontier between paid and organic on TikTok.
32:20 Working with creators on Spark Ads.
36:19 Influence in music and culture.
41:20 Podcasts and reputation growth.
45:01 Live streaming bike rides.
47:37 The power of audio.
52:04 Convergence of business, culture, sport.
 
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