Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.

Topics from Today’s Episode:
2:55 | Authenticity is a premium value
5:10 | Escapism
7:30 | Attention, awareness, reach
8:15 | Consumption on TikTok
10:00 | When brands engage with the audience
11:30 | Metrics on TikTok
17:30 | The creator ecosystem
18:15 | The same game over and over again
19:15 | It’s a land grab
22:30 | Building brand equity
25:00 | Getting brands to be contextual creatively is the rub
26:15 | TikTok vs Vine