6 min listen
Episode 24: 10 Steps To A Content Marketing Pilot Program
Episode 24: 10 Steps To A Content Marketing Pilot Program
ratings:
Length:
9 minutes
Released:
Feb 17, 2015
Format:
Podcast episode
Description
A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction.
Released:
Feb 17, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}: Guest: Jay Baer, Convince and Convert by Content Inc with Joe Pulizzi