6 min listen
Episode 60: Building An Audience Persona Now
Episode 60: Building An Audience Persona Now
ratings:
Length:
6 minutes
Released:
Jun 23, 2015
Format:
Podcast episode
Description
Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way.
Released:
Jun 23, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 35: One Metric To Rule Them All: Joe Pulizzi Shares The One Metric You Should Focus On To Grow Your Content Inc. Business by Content Inc with Joe Pulizzi