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    Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy

    Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy

    FromContent Inc with Joe Pulizzi

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    Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy

    FromContent Inc with Joe Pulizzi

    ratings:
    Length:
    6 minutes
    Released:
    May 11, 2015
    Format:
    Podcast episode

    Description

    Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe. 
    Released:
    May 11, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.