Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)