Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

PNR 89: Don't Build Your Content House on Rented Land

PNR 89: Don't Build Your Content House on Rented Land

FromThis Old Marketing


PNR 89: Don't Build Your Content House on Rented Land

FromThis Old Marketing

ratings:
Length:
59 minutes
Released:
Jul 28, 2015
Format:
Podcast episode

Description

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre.
This week's story links:

LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/
 
Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/
 
AOL CMO Says Content Marketing Is About Value Not Advertising
http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991
 
The Inbound Marketing Economy - Content Marketing Jobs Abound
https://moz.com/blog/the-inbound-marketing-economy
 
EW Scripps Acquires Podcast Network
http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326
 
This week's sponsor: Emma and the Modern Marketer's Field Guidehttp://bit.ly/myemma-field-guide.
 
 

Robert's Rave: McKinsey and Experience

http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business
 
Joe's Rave: Influencer Deals from Univision and HBO
http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0
http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/
 
#ThisOldMarketing of the Week: Flight Centre
Released:
Jul 28, 2015
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.