On this week's episode of Inside Outside Innovation, we sit down with New York Times bestselling author and founder of Moves The Needle, Brant Cooper. Brant and I talk about his upcoming book, Disruption Proof, and provide a sneak peek into our upcoming IO Live event on September 20. Let's get startedInside Outside Innovation is the podcast to help you rethink, reset, and remix yourself and your organization. Each week we'll bring you the latest innovators, entrepreneurs, and pioneering businesses, as well as the tools, tactics, and trends you'll need as a new innovator.Interview Transcript with Brant Cooper, CEO of Moves The NeedleBrian Ardinger: [00:00:30] Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today we have Brant Cooper. He's the founder of Moves The Needle, New York Times bestselling author of the Lean Entrepreneur, and author of an upcoming book, which I'm so excited to talk about called Disruption Proof: Empower People, Create Value and Drive Change. Welcome Brant. Brant Cooper: [00:01:07] Thanks Brian. Pleasure as always. Brian Ardinger: [00:01:10] I'm excited to have you back. As our audience knows you've been a part of the lean scene for a long time. You had a chance to speak at our IO2020 Summit. And we're going to do a little something different with this podcast episode, because we're having you back on September 29th for a live event. It's part of our IO Live series. Basically, we're going to have an hour to talk about the book and have audience questions and do a little bit more in depth stuff with you. So, I wanted to save this episode more as a preview to get folks excited about the book and excited about some of the things we're going to be talking about. So, with that, you got a new book out called Disruption Proof. Tell us how you got to the point of writing a new book and what's it all about? Brant Cooper: [00:01:50] Yeah. So, I guess it's been in the works for a couple of years, actually. It seems like so pandemic ready, but that was maybe just fortuitous that I was already embarking on it. And then of course the pandemic itself hit and business kind of dried up. So that gave you the opportunity to really crank it out. You know, over the last seven, eight years taking some of that lean stuff into the large enterprise. And it's just, that was an interesting journey in the sense that, you know, all of this lean startup, lean innovation stuff really started in Silicon Valley startups.I mean, honestly it preceeded all of that, but you know, us tech startup people like to feel like we've invented everything. There was a movement. Right. And so, starting in startups and then we bring it into the big companies. And inevitably we start with the innovation groups. As I'm trying to work through the change that is required inside of these companies, I really realized that there's uncertainty everywhere inside the enterprise.There's something happening here, way bigger. And this is perhaps obvious to a lot more people. It takes me awhile. I think really this fundamental shift from the industrial age and management practices and even management organization, that's based around the industrial, really this level of complexity and endless disruption that is in the digital age, leads to this uncertainty.And we continue to try to tackle the uncertainty the way we did in the industrial age. And it just creates more angst, and it creates more doubt and people just really wondering what the heck is going on. Then the pandemic hits. And I think we blame all of that angst and anxiety on the pandemic. And now people are like, ah, man, I can't wait to get back to the old normal. And yet the old normal was still filled with that uncertainty. And so that's really what the book ended up addressing. So again, I didn't start out with writing, you know, sort of this post pandemic book, but because I was writing it right in the middle of all o