On this week's episode of Inside Outside Innovation, we sit down with Tamara Ghandour, Author of Innovation is Everybody's Business. Tamara and I talk about innovation, what it means today in today's changing environment, and what individuals and teams can do to build their innovation muscles. Let's get started.Inside Outside Innovation is a podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started. Interview Transcript with Tamara GhandourBrian Ardinger:  Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger and as always, we have another amazing guest. Today we have Tamara Ghandour. She's the Author of Innovation is Everybody's Business: How to Ignite, Scale, and Sustain Innovation for Competitive Edge.You also have a podcast called Inside Launch Street, which I had great opportunity to be on last week when we recorded. And we said, Hey, let's get you on our show and let's share the community. So welcome. Tamara Ghandour: Thank you, Brian, it's good to see you again. It's been so long. Brian Ardinger: It's nice to have you on our show. You know, obviously our audience is probably overlapped to some degree, but I thought it'd be an important to get you on our show to talk a little bit about what you're seeing out there in the world of innovation. And one of the reasons I liked your book and some of the stuff that you're doing...it's not just about the people, it's about the mechanics behind it and the blocking and tackling, and you even have an Innovation Quotient Edge Assessment that people can go through to find out how they can be coming an innovator and that.Tamara Ghandour: We believe very strongly, and I think science has also shown us that everybody has the ability to innovate. I've been in innovation 25, I don't know so many years, I can't even count now, but you know, this because you're in it too. There was a lot of focus on the process and the initiatives and the kind of structure of innovation. But what I kept seeing time and time again, is that those efforts failed. And when I really kind of dug into it, what I really realized is that they're failing because they weren't focusing on the people side. Like how do we as humans innovate? How do we unlock that in ourselves and our teams? How do we tap the power of diversity of thinking. How do we drive it from the inside to the outside, to the culture and kind of bubbling up from there.So I think over the years, that's why our business has transformed into what it is. And why its been successful is because we get people at an individual anda team level to recognize their power of innovation and how to apply that in their daily world. And then from there, the initiative and the culture and the process and all that kind of follow, but I'm sure you've heard this too Brian.It's like, I can't tell you the number of times I got a phone call from a client who says I've invested a lot of money in whatever the latest and greatest innovation philosophy is, and my team's not doing it. What do I do to get them to do it? And there's always this kind of, you know, awkward silence of, well it's not that you need to do something to connect them to the process. It's that you need to do something to connect them to themselves and how they innovate. Brian Ardinger: Well, and that's a very important point. I think a lot of people think that innovation is that mad scientist or that founder, the only way you can innovate...  So the fact that, we talk about this too, where you don't have to be a founder to be innovative. And, you know, first of all, it helps to define what innovation is for your company. And it's not just creating the next Uber or the next Twitter,