In this week’s episode of the SIMPLE brand podcast, I talk with Maria Brito, author of How Creativity Rules the World! Innovation and creativity are absolutely necessary in order to evolve your customer experience or even your employee experience. And you’re going to need to constantly evolve the experience so you’re going to need to constantly focus on innovation and creativity.In the last episode I talked with Sara Frasca on the importance of creativity and innovation and how to build a culture of innovation. And I’m following that episode up this week with another episode on the importance of creativity. We’ve established that creativity is important, and we’ve established that everyone can be creative - not just a select few. But when it comes down to being more creative and really building your creativity muscle, you can only do that through establishing and committing to the right creative habits.And Maria Brito helps you learn how to do just that. Maria is an award-winning New York-based contemporary art advisor, author, and curator who was named by Complex Magazine as one of the 20 Power Players in the Art WorldShe’s written for and she’s been featured in Entrepreneur, HuffPost, Elle, Forbes, The New York Times and The Wall Street Journal and lots of other outlets. And she’s the host of The "C" Files with Maria Brito on PBS.And Maria’s the author of the bestselling book -  How Creativity Rules The World!In her book, Maria helps you overcome limiting thoughts and dispel the traditional myths we tend to have about creativity. And she helps you and your team learn how you can cultivate the habits, the actions, and the attitudes that inspire creativity and innovation.Some of the topics we discuss include:How creativity has been stifled in the corporate environmentCreativity is the top skill that employers are looking for across all job openingsHow some brainstorming sessions can kill the creative process all togetherCreativity doesn’t happen overnight. It takes time and commitmentHow empathy ties to being more creativeHow the digital world has taken away the ability to empathizeHow the more diverse your team is, the more creative it can beWhy analog habits (using real pen and paper) help strengthen your creative muscle RESOURCES FROM THIS EPISODEMaria's siteMaria's book - How Creativity Rules the World