On this week's episode of Inside Outside Innovation, we sit down with entrepreneur and product developer Radhika Dutt, Author of the new book, Radical Product Thinking: The New Mindset for Innovating Smarter. On this episode, we talk about the product diseases holding back good product development, as well as ways to develop and execute a more radical vision to build products that have impact in a changing world. Let's get started. Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript with Radhika Dutt, Author of Radical Product ThinkingBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger. And as always, we have another amazing guest. Today we have Radhika Dutt. She is the author of Radical Product Thinking: The New Mindset for Innovating Smarter. Welcome to the show. Radhika Dutt: Thanks so much for having me on Brian. Brian Ardinger: I am excited to have you on the show. I always love to have entrepreneurs and product folks on here to talk about what it takes to build in today's world. You've been in product development for a long time, and you help companies figure this out. What's the state of product development today? What's working and what's not? Radhika Dutt: I think the most important thing in terms of where we have landed today, right. Is we've learned that the way we build products is by iteration. The mantras have been, you know, fail fast, learn fast. We keep hearing that you really just have to keep iterating and pivoting until you hit this nirvana of product market fit. And here in lies the problem. Because Innovation it's like having a fast car, a fast car is great. It's good to have a fast car. But the problem is, if a fast car is just not that useful, unless you know where you're going. And the ability to iterate fast has often given us this illusion that you don't need to start with a vision, just set off on your journey, and you'll kind of discover a vision. And that is the piece that's really not working.So, if we think about the fact that Lean Startup, Agile, all of these methodologies have really become ubiquitous over the last decade, right? And yet fundamentally the number of startups who succeed or fail hasn't really changed. Right? So, we've really gotten this approach of innovating fast, but what we're really missing is a methodology that helps us set the direction and be able to navigate to it using this fast car. Meaning that our iterations have to be driven by a vision and strategy. And that's the piece that's been not working so far. Brian Ardinger: You talk about in the book, how folks in product and that, or they're building stuff, kind of run in to these product diseases that hold back good product development. Can you talk a little bit about what stops people from developing and maybe getting into this iteration rut? Radhika Dutt: These product diseases are things that we need to be able to speak openly about. Because regardless of the size of company or the industry that we're in, I keep seeing these same product diseases over and over. So, a few that I've run into or caught myself, right? One that I will admit to contributing to myself is obsessive sales disorder.This is where your salesperson comes to you and says, you know, if you just add this one custom feature, we can win this mega client. And it sounds mostly harmless as a product person. I was like, yes, let's do this. Right. And pretty soon, by the end of the year, you're sitting with a stack of contracts and your entire roadmap is driven by what you have to make good on. And that's one example. A really common one is Pivotitus. Pivo