So you're posting regularly you're using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody's really commenting and nobody's really sharing and if you're on Instagram, we're going to talk a little bit more about Instagram specifically, Nobody's saving, which is like the gold standard. So, here's why, and what you can do about it. So literally what I want to share with you is what I've been watching and observing in certain exercise professionals: trainers, bodybuilders and health coaches on Instagram. I'm watching their accounts, and what I've seen is great post great content, they're beautiful images, and nothing. There's really very little interaction, engagement, and there's a low number of people actually even liking it. So that’s kind of level one. They give you a comment. That's level two. And they share it you’ve made it to level three. They save it, level four when you're on Instagram. We're not seeing that happen in a lot of accounts that I'm watching. Are You Legal? Got Tax strategy for your HEALTH & FITNESS business? 7:15 today we're talking about hashtags. Your hashtag strategy has to be very, very specific to the post, not to generically what you're trying to read. The algorithm on Instagram is getting smarter and smarter, and what's happening is it's looking at your posts, the images and or the videos that you're posting, and it's also looking at the copy the text that you're posting, and then the hashtags that you use. If they're different. ..They don't even apply to what it is that you wrote in your message? The algorithm and Instagram is confused. It's not going to help you get discovered. Get It Right So if you're creating great content the images and or great videos, you want to make sure that everything there is congruent, the pictures the videos, the infographics that you're creating, together with the copy that you're creating, and the hashtags, most importantly. Those latter two, so you can put a beautiful image that catches somebody's eye and then makes them come in, look, and your text and your copy may not actually be completely representative, just because you're talking about eating correctly, choosing, you know what you're eating and using the discipline and the knowledge that you need. BETTER IMAGES You may not show somebody sitting down to a plate of food you may not show food at all, but it may be an image, expressing this is how you're going to feel, you know like someone on vacation or on the beach, arm spread out up to the world full of energy, that kind of imagery is still appropriate, and probably a better idea than just one of food, but when you go to your hashtags…they have to be congruent. You want to make sure that if you're posting something about getting started with exercise and beginning personal training and what that personal training experience should be like for someone. 9:32 If you're posting hashtags that are unrelated to the text that you added, The algorithm is confused, is not going to help you any get discovered. And here's a secondary thing that I've just learned from my Instagram guru and I'm going to share this insider tip with you. [And if you want more information and how you actually take the course that I took and get access to this a woman who is sharing so much great content and updating us all about what we need to be doing, DM me in Instagram or email us at debra@fitnessmarketingmastery.] 10:11 Multiple Images for Social Media Traction It's important that you realize that if you add an ability to scroll so multiple images and pictures. If you add that, that scrolling with hashtags… and scrolling is helpful because it keeps people on your timeline for a little bit longer, it will boost the engagement of the people who are already following you. However, what's new now is that those hashtags that you're using won't help you get discovered by new people on a multiple carousel multiple image carouse