How to get your list to pay for the thing you really want in life. On this episode Russell talks about the importance of building your list so that when you want something you can send the bill to your herd. Here are some of the awesome things to listen for in this episode: Find out what it means to send the bill to your herd when you really want something. Why Russell wishes he’d never taught this concept to his wife, Collette, years ago. And find out who said they were going to “write themselves a swimming pool.” So listen here to find out how you can get your tribe to pay for the things you really want. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’m streaming with you from the Tesla. Alright, so I got a Tesla, I was all excited, and for the most part it’s pretty cool, I’m not going to lie. I’m not like a car guy typically, but the Tesla’s pretty cool. Except for the fact that, this is the third time now where I get my kids all the way to school and then I push the falcon doors for them to come up and the kids get out, and the doors don’t come up. They’re just stuck, and it’s like, “Obstacle detected.” And it’s like, there are no obstacles around here. And they’re like, “Well, we can’t stand up.” And then the kids have to pile out the windows and stuff, and it’s its super embarrassing. So Elon Musk, you screwed me. You embarrassed my kids in front of their own school again. Why do you do that? Just make a car that knows that there’s no obstacle there, when there’s no obstacle there. Anyway, I digress, what we’re here today to talk about, I want to talk about something that I think is kind of fun to talk about, that hopefully gives you a mindset shift. I actually had a friend yesterday who messaged me, and he’s trying to figure out a way to make some more money, because he’s trying to buy this house and wanted money for a down payment and stuff like that. And  I messaged him back and I’m like, “I think you’re looking at this differently.” And I said, Dan Kennedy, who is probably the person I quote the most on this podcast, he used to always say, “If you want to buy something send the bill to the herd.” If you listen to any Kennedy stuff, he’d always refer to your list, your following, your tribe, your people, whatever, as your herd. And he’d always say, “Yeah, if you want to go buy this thing, then send the bill to the herd.” What he meant is he’d have an idea for something, he’d go, “Okay, I want to go buy this new house, this new car, go on vacation or whatever, I’m not going to pay for that. I’m going to send the bill to the herd. So what’s an offer I can create that I can send out there to the herd, they will buy it, and they will therefore fund the thing I want to actually get.” So I remember hearing him say it way back in the day and I used to always think that. Every time I wanted a new thing, it was like, send the bill to the herd. And it was funny because when Collette and I first, first, first got married, I guess we were in our, probably married a year, maybe two years at this point, and this is about the time I’m learning this whole internet marketing game. And I remember because it was Christmas time and she wanted these new couches that were like, I don’t know, $3 or $4 thousand bucks. And I was like, “Oh my gosh.” I am unemployed. I don’t have a job, I’m selling some stuff on the internet and hustling every once and a while. But I was like, I don’t have money to buy this couch that she wanted. But I wanted to be able to buy it for her. So I remember I made this little promotion, and it was during Christmas time and I called it The Grinch Sale, and it was like, I told this little story about the Grinch and how his heart grew 3 sizes, and kind of put this sales page together, then I put together a really good offer. And I remember in the offer I said, one of the lessons about copy to justify why you’re doing something. So in the copy I was