The process I use to write books, create courses, teach seminars, and to grow Clickfunnels. On this episode Russell takes a break from his family vacation on Lake Powell to talk about why having a framework is so important. Here are some of the amazing things you will hear in today’s episode: What a framework is and how it can help you teach a concept in just an hour or even a three day event. How having a framework can help you figure out what it is you are teaching or selling. And why a framework is how Clickfunnels beats its competitors. So listen here to find out how Russell uses frameworks in his business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. This episode I am streaming to you from my family vacation as I am walking around the beach here at Lake Powell. Hello everybody, welcome back. Alright, I hope you guys are all having a great summer time right now. I’m sure it’s summer if you’re listening live, and if you’re listening on replay it could be the middle of winter for you right now, but just imagine being on a beach in 100 degree weather, boating, jet skiing, tubing, water skiing, knee boarding, all the stuff. That’s what’s happening here and we’re having a good time with the family. But for any of you guys who know me, you also know that I struggle at vacations, because my mind is going crazy wanting to move forward and have momentum and a vacation is literally the opposite of momentum. It’s like, let’s stop everything and just sit and be. And it’s good for me, it’s good for everybody, but it is definitely hard for most entrepreneurial minds. So if you are struggling on vacation, maybe you’re listening to this during your vacation. I see you, I understand you, I get it. Anyway, I’m enjoying my family, they are the coolest. My kids are fun ages. We’ve got teenagers who I want to beat up some days, I’ve got little kids who I love, and I got little, little kids who just won’t sleep. So you know, you get a little bit of all those things. But they’re so cool. And it’s just fun to be able to have summer with them. I don’t think I have too many more before my twin boys are gone, then it starts, they all start leaving again. It’s crazy to think about. Anyway, but I’m here and I’m trying to focus on the family. Between the breaks I’m reading books, I’m reading Dave Gogin’s book right now, which is so good if you want a book to pump you up about life and about everything. I’m also writing the traffic secrets book right now, which is fun as well. And as I’m writing the traffic secrets book I’m kind of noticing something cool. And I wanted, that’s what I wanted to jump on an share with you right now. It’s something that I don’t know if I, like no one ever sat down and taught me this, but I kind of picked up along the way and started doing it and people would start pointing it out to me and I was like, “Oh, that’s fascinating.” So instead of you guys trying to figure it out, I’m just going to give you a short cut and tell you what people point out to me, that’s really cool. So as I’m writing the traffic secrets book, if you look at how I do it, each chapter I sit down and I’m like, I don’t call it this but in my head I’m thinking, what’s the framework from this chapter? For me, it’s the doodle, what’s the doodle that explains this whole chapter? So I sit down and I look at this paper and I keep thinking until I sit there until I can doodle out an image that’s like, this is the concept I want to illustrate during this chapter. So I doodle out this image and then I sit down and I write the chapter. What I’m doing is I’m creating the framework for that chapter. And the same thing with the Dotcom Secrets book. People loved that book and I didn’t think, it wasn’t a conscious thought at the time, but I was doodling out these images and then explaining the doodles. And that’s kind of what the whole Dotcom Secrets book was. Expert Secrets was, I was taking this frame