If you want to see the impact that ‘plata o plomo’ had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today’s episode: Get an update on one of Russell’s friends that was previously discussed on the podcast. Find out how Russell’s friend was able to give himself a plata o plomo situation in order to find some success. And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well. So listen here to find out what plata o plomo means, and why it’s so effective in helping people achieve their goals. ---Transcript--- What’s up everybody? This is Russell Brunson, I want to welcome you to the Marketing Secrets podcast. Hey everyone, it’s Friday, it’s the last day of school. I just watched my 5th grader graduate from 5th grade, which is exciting. Tonight we are driving to Utah for a couple of reasons, number one, I’m going to go see my Mom and Dad, which is always amazing. Number two, my kids get to go see my brother and his kids, which is really exciting, they’re pumped for that. And number three is we’re going to Tim Ballard’s and we’re going to be filming a part for the OUR documentary, kind of a call to action at the end where people can donate to raise money for Operation Underground Railroad. Then number four, there’s a big thing, entrepreneur of the year award thing, that I’m in the finals for, and I’m going down for that. Apparently it’s a black tie event, and I don’t have black tie stuff, so yesterday I raced to Men’s Warehouse and bought a nice suit and nice tie, and now they’re getting them all custom fitted, and I’m hoping and praying they get them done before I drive past the building on the way out of town because otherwise I will be dressed up in flip flops and shorts at a black tie event. Anyway, wish me luck. Hopefully I’ll have a shot at winning the entrepreneur of the year, which would be kind of fun. And that’s kind of what’s happening. This week we had our Two Comma Club X event, it was here in Boise. It was really cool, we had about 250-300 people who were here. And I didn’t go to the event because I’m trying to, those system events it’s run by James P. Friel, Steven Larsen, Julie Stoian, John Parkes, and then Brent Coppieters kind of running it. So I don’t need to be at those ones, which has been nice. They’ve been doing them all so I can stay home and continue working on Mother Funnel, which is still not live. Anyway, I digress. Afterwards, they wanted to come and do a tour of the office so they’re all bussing over to come do a tour of the office. And I was like, I want to speak. And they’re like, “No you need to go home. It’s going to be too much. They’re all going to want pictures with you.” And I’m like, “I know but I really want to talk to these guys.” So we jammed 200 people into our conference room that holds like 60 people, they were sitting on the floor, and standing room only. I came in and had a chance to do a presentation for them, which was really, really fun. I love that stuff. The energy in the room was palpable, you could feel it, you could taste it, it was so cool and I shared with them some stuff. But the one thing I wanted to talk to you guys about, those who were in the Two Comma Club X program, you remember that I gave a presentation at Funnel Hacking Live called “Plata O Plomo” Which stands for Lead or Gold, or Silver or the Bullet, depending how direct a translation you want to get. And the whole thing was basically like, we want you guys to get in the Two Comma Club, but if you want to come in you have to set your lead or gold thing. And the story behind lead or gold, I heard this originally from Gary Halpert, he talked about the Mexican Mafia or whatever, if they want to get a law passed, or a law changed, they go