Behind the scenes at SalesForce’s DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. Today I am streaming from the Golden Gate Bridge. Hey everyone, so welcome to this episode. I am literally 100 feet away from the Golden Gate Bridge, we snuck down past the “Do not walk past this spot” signs. And we snuck down here to get some videos and some footage, and we’re waiting for the sun to rise on the Golden Gate Bridge. It’s all cloudy and foggy and it’s starting to appear, but there’s like 15 or 20 minutes until the sun pops, so I thought, I need to just bring you up on some cool things I want to share with you guys. So a couple of things, I am out right now in San Francisco, obviously, at Sales Force’s big, huge event, it’s called Dream Force. And when we decided to come out here everyone kept asking, “Why are you going to Sales Force’s event, what’s the point of it?” So I wanted to kind of tell that story so you understand why we’re here, and the reason why I got excited, because hopefully it will help you guys as well. So Sales Force is the biggest company in my world. I think they said that last year they did 13 billion dollars in sales, this event had 171,000 businesses that came to it. So my little Funnel Hacking Live, that I thought was so cool and so big, is tiny in comparison. Anyway, it’s funny because as we were talking about coming out here, and thinking we should come, I remembered a story that I thought was really, really important. So when I got started wrestling, I was in 8th grade when I started wrestling. So I started a little older than most people, most people start when they’re kids. But for whatever reason I started in 8th grade and I remember in 8th grade I kind of liked wrestling, it was okay. But the end of the season there was a state tournament, my Dad took me to the state tournament. So we went there and I remember sitting in the stands and watching the people in the state of Utah, the best of the best, wrestling and competing. And I remember in the finals, two guys from my high school ended up in the finals, and they both ended up winning. One was named Matt Wood, and our heavy weight, I can’t remember his name off the top of my head right now, but they both made it to the finals and they both won. And I remember sitting there watching it and I was like, “Oh my gosh, there’s these guys from my high school who won a state title.” I remember going back home and I was like, “I wanna be a state champ.” Like that just, that thought went through my head and I was like, “I’m gonna be a state champ.” And I set that as my goal, I set it as a target and I started going and started running and started moving. And fast forward now a couple of years, my junior year in high school I won the state title. It was awesome and amazing and everything and it was kind of cool. And fast forward I went to college, and some of you guys know in high school I took second place in the nation, I was an All-American and then I went to college. In college I never went to the NCAA tournament, I never went to nationals, I never saw those things. I had it as a goal, I was like “I wanna be a national champ.” But I’d never actually seen it. In fact, the first time I actually went to the NCAA wrestling championship was after I had graduated fro