GEORGE: And welcome. I'm stoked because today is the hundredth episode. It's episode 99, but I dropped an episode 000. So it is the 100th episode. And I am here with the guy that wraps everything in business in bacon he wraps everything in bacon, in his business, including me, his friendships, his wife, and everything in between. But we have my friend Brad Constanzo here, who I've actually known of. Ooh, maybe like nine years. Cause he's known my wife longer than I've known my wife. Andso I've been being told about him since I was the bacon master uncivilized caveman, but yeah. He is like one of my dear friends. We talk often daily and live in the world of business and marketing and mindset and growth and all the things as you guys say, when it comes to business and helping companies build or scale their business. He's a Renaissance man. When it comes to this, he's been involved in absolutely everything. He has a podcast man behind some of the biggest. Information marketing company has been behind billionaires and everything alike. And literally just has an unlimited toolbox of tools to grab when he needs it consistently blows my mind. This is about a thousand times better than me at documenting things, which makes him a lot more effective because I just pull it out of my butt. It sticks to the wall. He documents it, uses it again. And I'm like, can you please send me a copy? So today I have my friend, Brad Costanzo, Brad. Good to be here, man.BRAD: Yeah. So sometimes I pull it out of my butt too. You just can't tell that's where I document it.GEORGE: Yeah. But at least when you, when you pull it out of your butt, I feel like you pull it out and then you document it before you send it. So it looks way more put together. Then I'm just like, I'll record another video for you. Hold on. I'll text that to you later. I'll send you an audio message. And I was like, man, I really got to get efficient with this. BRAD: There's a degree of truth to that. By the way, I was very, I was very impressed. You said I'm stoked to be here. You didn't say I'm super excited, which I think is neat. Which is the most overused video or podcast intro of anybody. I'm just, Hey guys, I'm super excited to be here with, and I was very excited that you said stoked. GEORGE: I think I did that because  I heard myself the other day say super excited again. And I listened and consumed so much in a bet on so many interviews and interviewed. They're always like, and we're super excited to have George. And I was like, I got to do something different. And I think, I think last podcast I had I was supercalifragilistic  excited. But I wasn't there today. My Marshall Mathers skills are not there on the first interview of the day, but they're going to get there. So I am stoked. So everybody listening I when I say this, Brad and I literally tax probably 40 times a day back and forth. Like we talk about everything, every business, every idea, every company we see doing it, right? Every hack and everything. And so I wanted to bring him on because he's a dear friend and. When I think about this, we have conversations that I think most entrepreneurs need to have. And we think about business, like most businesses need to be thinking about, and I'm always leaning in on Brad for his ideas and his feedback, his creative coffee, some copy, some of his ideas, which by the way, was stiletto coffee.And so we'll hear about all that stuff. And so Brad, I do have to kick it off with the same question I ask everybody, and then we can take the rails off of everything, but I would love your insight on this one. You've been in this game for a very, very long time. And so when you look back at this illustrious career of yours, what would you say was like one of the biggest lessons or the biggest mistakes that you made? Or you experienced and what have you taken from that moving forward that you utilize from this point on?BRAD: Nice, nice way to warm your guest up to a nice, with a nice, sh