GEORGE:   I have a secret. Did you know that shitty marketing can make you sick? Well, not really, or it can, but wholesome connected human marketing can absolutely invigorate your business relationships with your customers and ultimately your own happiness and fulfillment in life. Frankly, human marketing should just be called marketing, but so few marketers actually give a shit about the person on the other side.Which means you've listening to this episode, have a massive opportunity to go one step deeper and optimize your marketing to develop and fortify relationships with your customers and potential customers. Why? So you can drastically stand out from your competition and in the world in general, because out carrying your competition will always win and relationships will always beat algorithms.So today on today's episode, On today. As I said today, four times, I sit down with somebody who exemplifies exactly what it means to be a heart centered marketer who puts relationships before algorithms. Our guest, my friend Juergen is here today to share his multi-decade experience as a leader and business owner. And he's going to tell us how to put the human back into marketing. This episode is pure gold, and I can't wait to hear your thoughts at the end.  ? So let's get into the episode.Hi, everybody. Welcome back to another episode of the at George show. And I couldn't be more excited about today's show because the man that you are about to listen, to teaches people, to put the heart back in marketing. And I knew it from the day that we met that we would be BFFs for life, even though he's on the other side of the world, like a 13 hour flight, we'll make it happen at some point though, but I am super stoked to be joined by my friend Juergen.Who literally has been doing what I'm doing probably longer than me. And in most cases that I find better than me, and I'm going to give him credit where it's due, because I go read his emails, watch this content, listen to his podcast, and I am super excited to have him. So you're going to welcome to the show.JURGEN:   Hi, everybody. Welcome back to another episode of the at George show. And I couldn't be more excited about today's show because the man that you are about to listen, to teaches people, to put the heart back in marketing. And I knew it from the day that we met that we would be BFFs for life, even though he's on the other side of the world, like a 13 hour flight, we'll make it happen at some point though, but I am super stoked to be joined by my friend Juergen.Who literally has been doing what I'm doing probably longer than me. And in most cases that I find better than me, and I'm going to give him credit where it's due, because I go read his emails, watch this content, listen to his podcast, and I am super excited to have him. So you're going to welcome to the show.GEORGE:   Thanks George. And it's a real privilege to be here. And I have to say that when I discovered you and I got you on my show, I was, wow. This guy understands my language and, and I've been so inspired by what you've done since then. I've been in your programs and, you know, taken on board a lot of what you teach and that's just elevated what I do too.Okay. A INNova biz at a INNovabiz was just like really beautiful. Like I remember I sent it to my team. I'm like, Hey, I'm super stoked to go on his show. I was like, we gotta step our game up. You're going to get me to write emails again. I was like, cause I got to step this up now. And then  it was actually like a really fun talking point.Sofor everybody listening, I'm going to let you know where to find you're going to in a couple of minutes, but make sure you go check it out. He has an awesome podcast and a website. And so as you know, cause you listen to the show, I want to get right into it. What is the biggest mistake that you have ever made in business and what did you learn?JURGEN:   The biggest, that's a difficult question. I've made lots of them. I