Welcome back to another episode of the mind of George show. If you're watching this on video, you'll notice that the video changes every time, because I am still figuring out my new studio. I have my lighting nailed, but I'm working on the background. The cameras I'm getting all fancy over here.And truth be told, this is my first time ever in my entrepreneurial career that I've ever had my own dedicated office outside of my home. And so it's like a kid in a playground like that movie big with Tom Hanks, except I have like decision fatigue. So I actually cracked the other day. And I bought a course from an amazing creator online on how to design my own studio.And it's actually been great. It's the first course I've ever bought that I've actually sat down to go through cause I'm excited, but I really want to look perfect. And I want my background to be amazing and I want cool stuff in it, and this has nothing to do with today's podcast, but it's a really good way to start.So I'm here in beautiful Montana today. It's raining outside, but it's heavenly 50 degrees rain mountain view. And I'm telling you this because you're supposed to come visit Montana. Because if you haven't gotten your event ticket yet we are 60% sold out and we haven't even fully marketed it yet.So they're going to go quick. The first 60 tickets went in about a week and a half, two weeks. And so we're about to start pushing it because there's only about 14 days left. So if you haven't gotten your ticket to Montana yet, Go to mindofgeorge.com and it's linked on the homepage. If it is not linked on the homepage, they are gone.So I challenge you to go look because today's episode is about sales and it's about how to get more of them. And I'm going to be breaking this down in depth in person with work. Breakout rooms and overview and feedback circles and everything at our event in Montana. And I'm not, I've lost my mind a little bit.I'm doing the event tickets at cost because I miss human beings. We're going to be hugging high-fiving unless you wear a red bracelet and says don't touch us, but most of us are going to be wearing green bracelets and we're ready to party in Montana. So we're going to talk about time sales and retention, but today we've been talking about sales. Specifically how to get more of them. And so what I'm going to talk about today is what I call our three-step visibility and marketing strategy. So this is our three-step visibility and marketing strategy. And so when you think about it, it's broken down into three very simple parts. Part number one is attention.Part number two is context. And part number three is customer journey. My favorite little thing to talk about ever and customer journey is the one thing that I will obsess about for the rest of my existence in this existential meet suit, however long that may be but my goal is for it to be at least another 75 years.So you have at least 75 years of listening to me talking about customer journey because there is not one point in the entire world universe existence from now into the future where customer journey will never matter. And so sales, so attention, context, and customer journey. So when I say attention, what do attention and we're going to use our lighthouse analogy here. Is that when you shine the light out of your lighthouse, that boats see it, see cars. They don't do any good seeing light at lighthouses cause if they drive straight to the light, they're going to bump into stuff. They're going to crash through houses, right?Lighthouses are designed to help people in the water. And the attention part of sales is stopping your ideal customers, dead in their tracks and getting them to see and hear what you have to say. Yep. I watch so many people right now, trying to hoard attention for potential, right? If you post cat memes and humorous videos, and then try to turn around and sell educational content, you're going to lose.There is a such thing as bad attention. I don't care if I