The secret I found during my book rewrites to make sure people grasp the gold you’re about to give them. On this episode Russell talks about finishing up the rewrite for his Expert Secrets book, and what kind of changes he has been making to it, and the Dotcom Secrets book. Here are some of the amazing things to look forward to in today’s episode: Why Russell decided to rewrite his previous two books in time for the launch of the upcoming Traffic Secrets book. Why the new versions of the book are different, and what the difference is. And how you can use your story about learning or earning to make people buy in to what you are trying to sell. So listen here to find out what it means to learn or earn it, and how you can use it in your own business. ---Transcript--- Hey, hey, good morning everybody. This is Russell Brunson and welcome back to the Marketing Secrets podcast. Today I’m going to give you an update about the rewrite of all the Secrets books, what’s happening and one of the big things that I learned this time writing the books. Alright everybody, I hope you are all doing amazing, first off. I am heading in, it is the Wednesday before Christmas, and tonight is my due date. I have to turn in the rewrite of the Expert Secrets book today. So some context for those who haven’t been paying attention or whatever, is basically I wrote the Traffic Secrets book this year, it went live, and we got a new publisher and they said I could, basically I bought the rights back for the first two books, moved them to a new publisher and then we thought we should do these all hardbound, because that would be really cool. And then I was like, “We should do a box set, that’d be even cooler.” And I kept freaking out. And then I’m like, “Well, if I’m going to make a whole box set under a new publisher, are you guys okay if I add some stuff to the book?” They’re like, “Sure, go for it.” And then insane perfectionist Russell came in and I took the Dotcom Secrets book, which started at 58,000 words. I deleted 30,000 of those words, and then I wrote an extra…I don’t know, it  ended up being over 94,000 words. And then I’ve done the same thing with the Expert Secrets. It was 60,000 words, and I deleted, I think I deleted 70 full pages, Microsoft word style pages, and now I’m back to 84,000 words . And I have to have it finished by tonight. So it’s been, most people write a book once in their life, and I’ve written 3 basically, in the last 6 months. It’s just stupid. Don’t be like, “Russell, that’s so awesome.” No, no, it was really, really dumb. That is not a good thing, that is a really bad thing. It has wrecked my emotions, it has wrecked my sleep, it has wrecked my adrenal glands. But it all ends tonight. So excited. I’m going to take a nap, it’s going to be really awesome. I’m really looking forward to it. So some of you guys are like, “Russell, what are you rewriting? The first two books were really good.” A couple things, number one is throughout time your processes, your frameworks, your things evolve, there’s that. I wrote the Dotcom Secrets book and I spent the next 3 years teaching it to a million people. And when you’re teaching it over and over and over again all around the world, you get different insights. Like, this makes more sense, or this is a better way to do it. So it’s like updating all those things. The second thing is things evolve, the market evolves, the things you learn along the way, adding those things in. But the biggest thing that I’ve found is I’ve changed how I, not that I changed but my ability to tell stories has gone up. After Expert Secrets we talked about story, and then I went and for the next two years since that book came out, I’ve been telling stories with a lot more intention. Because in the book I talked about the hero’s two journeys, and I mapped out the processes and I became better at that. So I became better at telling stories, and I tell more stories now because of that. And in the process I’ve le