An interesting thought that I got from some awesome person in Puerto Rico. On today’s episode Russell talks about ideas and why it’s okay if you happen to let some of them go. Here are some of the insightful things Russell has to say in this episode: Why finding out that if you miss a big idea someone else will execute on it should motivate you to actually execute on it yourself. Why you shouldn’t beat yourself up if you don’t execute on every idea you have. And why you should use your ideas to build up your abilities on how to execute ideas. So listen here to find out why Russell is no longer going to feel guilty about the 1000+ ideas and domain names that he has never executed on. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show, I’m excited to have you guys here today. Today I’m going to be talking about something interesting I learned about ideas when I was in Puerto Rico. Alright, so I was in Puerto Rico and I can’t remember who told it to me, I think it was Jenna Kutcher, but it might have been somebody else, so don’t quote me. Then they told me to buy the book, and I did buy the book, and it got here and now it’s somewhere on the bookshelf. I don’t know the name of the book, but the concept was really, really cool. So I wanted to share it with you because sometimes it’s something that holds a lot of us entrepreneurs back.  A lot of times we get an idea, how many of you guys have ever had an idea and you’re like, ‘This is my idea, this is my baby. I love my idea. It’s the best idea ever. I don’t ever want to lose it or share it or ruin it.” So you start trying to do the idea, then you get the next idea, and the next idea. And soon you’ve got a lot of ideas. I know this was me for the first decade-ish of my career. Every time I had an idea I bought a domain and then I got a logo designed. So I have literally 1000+ domains, probably closer to 2000, sitting in my registrar that I never cancel because it’s an idea that I got out of inspiration or God or whatever. I got this idea and I love it, and I have a domain and I have a logo, but I never developed the idea. And I think a lot of times it’s always fearful like, I got this amazing gift from God, this idea. I can’t lose it, I don’t want to destroy it. I have to be very, very careful. So I’m sure a lot of you guys are hopefully like that. Maybe it’s just me, I don’t know. But I think a lot of times we do that, or we get an idea and don’t do something with it, and then we feel bad and we’re like, “I should have done something with that. I feel guilty that I had this great idea and I didn’t do anything with it.” So anyway, in Puerto Rico, the person who shared this story with me, or this story was shared by an amazing person, was basically, and they were telling me from this book. They said that in the book there’s this lady and she got an idea for a story and she was like, “This is a great idea.” So she started this book, and wrote the first chapter and never finished it, and life got busy and then 2 or 3 years later didn’t do anything with it. Then a little while later, somebody wrote this book and launched it, and it was a New York Times Bestseller. And she gets the book and she starts reading it and she’s like, “Oh my gosh, this is my story. This is the idea that I had. How  did somebody else get this idea?” and then the premise I guess, of the book, again I haven’t read the book yet, I’ll redo, I’ll do an episode, version 2 of this podcast after I find the book and listen to it. But the concept was so powerful. The concept is basically that there’s infinite amount of ideas in the world, and God gives us an idea and it’s like, “You can do something with this. You don’t have to, but here’s an idea.” And if we don’t do something with it, then he gives it to somebody else, and somebody else, until somebody takes it and executes on it. So a couple of things, number one, when you do get an idea, it should motivate you