Boom! What's up everyone, Steve Larsen from Sales Funnel Radio. Today I'm gonna teach you guys how gurus write their books. I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up? Hey, I'm excited about this topic. I did a Facebook Live recently, and I went through, and I started showing you how gurus write their books. Now, right off the bat, I want to acknowledge the fact that yes, I understand that people write books in a week or whatever. I'm not talking about that.This is not to offend anybody, but when somebody says, "Oh my gosh, "why do you take so long to write a book, Stephen? Why does Russell take so long? Why do all these people take so long?" The reason is that we want them to be really really good, right? That's the only answer. We want them to be super super epic, super fantastic. Shortly after I got to ClickFunnels, Russell started drafting the Expert Secrets book...If you've never had a chance to read that book, go to expertsecrets.com, pay for the shipping, and just get the book. That book changed my life. Awesome stuff. ...So he started drafting that book, and I'm right next to him. He'd be drafting stuff and drafting stuff.  At the beginning, I'd just be typing, like "Holy crap, history is in the making, right now three feet from me." I was like "This is super cool." As time went on though, we started going back and forth on different concepts. I had a lot of fun being involved in the creation of some of the ideas. You know, it's obviously his book, he wrote it, it's all his. I'm not gonna say, "Yeah I did that." Not true at all, okay? But I did have an amazing opportunity to be a part of a lot of things that were created for that book - to see the process, not just the content, the process that he was going through to make sure that what he was teaching about was prolific, was amazing, right? Was incredible. Was received well. One of my favorite quotes is, "The destruction of information is the essence of intelligent work," or something like that. You should not seek complexity. Complexity to make you sound smart does nothing for the person who's hearing the content -  which is why at Offer Mind, I didn't go huge into tons of stuff. I didn't go to the nerd zone. I tested material like crazy to see how you received it and then watching you and your reaction to what I'm saying, I can go back, and I can adjust. Go back and adjust, go back and adjust. I'm holding something in my arm here. I'll show you that in a second, okay?What I need you to understand is a lot of gurus that are out there who truly understand this game, I gotta be careful the way I say this, but whatever, I'll just be honest about this... I get so nervous when someone's like, "Hey, I wrote my book in like a week." I'm like, "Is it any good? Have you tested it? Is the material in there fantastic?" A book will either make or break you. I don't want to write something that's not good, not amazing. I wanna write a book that's incredible, a groundbreaking book.A lot of you guys have been asking me, "When are you going to have a book? When are you going to teach this concept?" What I've been doing, and a lot of you guys don't know, is I've been teaching a lot of this stuff for the past eight months, nine months with the intent to figure out if it's good material for a book. I've been teaching this stuff, though, for years. I've been teaching it, I've been testing it, I've been seeing how you guys would react to it, and then I go in and coach people on those principles: "Sweet, okay