A new way to look at your role as an expert or an influencer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Good morning. This is Russell Brunson, and I want to welcome you back to the Marketing Secrets podcast. Today we're going to talk about curation secrets. All right. I just dropped my kids off at school and I've been thinking about this for the last, man, couple months. I keep thinking about doing a podcast about it, and then I struggle, I can never remember the word curate. I always forget that word so every time I try to do it, I'm like, "Oh, what's that word? What's the word? It starts with a C." Anyway, but I remembered this morning, so you're getting a podcast. I hope you're okay with that. So I want to talk about curation, that word curate, because I think that the future... People always ask me like, "What's the future? What's going to be the big thing in '20..." What year we in? 2021. So what's 2022, "What's the big thing? And what's the future?" And it's interesting because I honestly believe the future for all people like us, for businesses, for brands, for influencers, for whatever you want to call yourself, is really understanding and mastering curation and from a lot different angles and directions. I come back and I look at what I've done over the last 20 years of my business, right? People always ask, "What are you? Are you an author, an entrepreneur or a speaker or whatever?" I'm like, "When all is said and done, if I really look at it, if I'm completely honest with myself, I'm a curator." That's what I do. I curate ideas, right? I go and I find the best ideas in the world and I curate them together and then I give them to my audience. Like you think about Dotcom Secrets, Experts Secrets, Traffic Secrets. What are those books? Those books are me spending 20 years of my life curating ideas, right? I go and I've read hundreds of, maybe even thousands of these kind of books, and courses and podcasts and audience, and I go and I take these principles and these things, and I test them and I try them and I try to figure out what's going to work. And from all of the stuff, all of the learning, the ideas, the everything, I take all these things and I curate them into a way that I can engage my audience, right? And so for me the curation initially all happens through my books. So here's Dotcom Secrets, it's my curation of everything I've learned and experimented and tested on sales funnels. And essentially, look, you notice for the most part... There are definitely things in all my books that are my thoughts, but for the most part, it's like, I took a framework of other people's thoughts, ideas, and I tested, tried all sorts of stuff. And from the curation, from the testing those things, out popped my frameworks. In fact, I was talking to this guy that goes to church with me yesterday about this. And he asked he's like, "How do you develop your frameworks?" And at first I didn't know how to answer. And I was like, "Well, it's kind of like I try to take the best from everybody, right? And it's kind of like grabbing sand and I throw it in this big sifter, right? And I'm sifting it out and I'm taking everybody's principles and I'm sifting it and all the sand's falling out and what's left behind is the truth, the principles, the core philosophies or ideas that are actual truth." "And from there is where I build out these frameworks." And I think for all of us, it's kind of similar, right? We're going out there, we're studying, we're learning, we're testing, we're trying, we're figuring things out, whatever business, whatever market, whatever thing you're doing, and then from that, your frameworks kind of appear, right? They rise from the top after you're sifting and sorting through all the things that are being put out there and you're taking it back to your audience and you share like,