One small tweak that most people miss, that’s the difference between teaching your framework and selling your framework. On this episode Russell talks about how he sells a framework and how it is different than teaching a framework. Here are some of the informative things you will hear on this episode: Why you sell frameworks almost the same as teaching them. What step is missing when you are selling. So listen here to find out the framework Russell uses for selling frameworks. ---Transcript--- Hey everybody, this is Russell. I’m still in Puerto Rico and I got one more clip from Funnel Hacking Live I want to share with you guys. And if you’ve been listening to the last couple of episodes from Funnel Hacking Live, the first one I shared is What is a Funnel Hacker. I talked about being an entrepreneur by birth, but a Funnel Hacker by choice, and what is this crazy community that you’ve chosen to be part of.  Then number two I talked about the 5 steps you go through to find your voice, including how to find and test your own frameworks. And then yesterday’s episode was all about how to actually teach your frameworks. And today is a little shorter episode, but it’s about how to actually sell your frameworks, and this is one of the things that I think a lot of people miss, in fact, I missed it a lot until I started really digging deep in this. And all the sudden I realized, oh my gosh, there’s this commonality. And when you understand it, it becomes really, really powerful. So that’s the hint, that’s all I’m going to give you right now. We’re going to queue up the theme song, you guys are going to listen to that, and when we come back, you guys will have a chance to hear the final, the ending part of my presentation from Funnel Hacking Live, my keynote presentation, and it will kind of wrap out this series on frameworks and how to find them, develop them, create them, teach them, and also sell them. Now I want to show you guys my framework for selling frameworks. It’s very similar but it’s different. When I’m teaching a framework I teach all those things, but when I’m selling it’s different. When I’m selling, number one, I still tell about how I learned or I earned it, number two, I still teach the strategy, but I don’t teach the tactics, and then I show the case studies. Okay, what somebody typically is buying from you is the tactical. It’s here’s the process, here’s what it is. If I’m selling something I don’t do number three. I do number one, two and number four. So let me show you an example of this. So how many of you guys have seen my Funnel Hacks presentation? It’s the presentation that built clickfunnels, if you haven’t seen it yet, that’s shocking to me, because I did that webinar live over a hundred times, and it’s been on auto-webinar for four years now and it’s sold a hundred million dollars plus of Clickfunnels. So if you haven’t seen it yet, you should at least watch it because it’s really good. I put a lot of effort into it. But if you look at this, watch how my slides mimic this process. So number one, I tell the story about how I learned or I earned secret number one. So I talk about Tony Robbins telling me if you want to achieve success you’ve got to do this. And then I talk about the pioneers, I talk about Porter Stansbury. I tell the story about how I learned or earned this tactic. Then I switch over to the strategy. Here’s the strategy, step number one…I’m going to share my frameworks for my funnel hacks, step number one, you’ve got to funnel hack someone successful. Step number two, you’ve got to buy their product. Step number three, blueprints, number four, building Clickfunnels. Oh, and by the way, my product eventually is actually step number four. I still have a framework for success for them, right. Then I skip number three, because number three would be like, “Okay, let me show you a six step tutorial about how to actually build your funnel in Clickfunnels.” You know what I mean? I skip that and I go d