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SFR 235 - Focus And Systems...

SFR 235 - Focus And Systems...

FromSales Funnel Radio


SFR 235 - Focus And Systems...

FromSales Funnel Radio

ratings:
Length:
22 minutes
Released:
Apr 19, 2019
Format:
Podcast episode

Description

A while little ago, in my Facebook group, someone hit me up with a question.   The question was:   “Stephen, would you have made $1 million faster if you’d just focused on ONE business?”   ...the question shocked me.   Because ...*I ONLY EVER FOCUS ON ONE THING*   So, I started thinking about how it can look like I’m doing MORE than I actually am... and it has EVERYTHING to do with how I focus and what I focus on.   So if you wanna get a crap ton done, (without burning out), this is for you!   BECOMING THE OFFER GUY   At the beginning of 2018, I had no product, no business, NOOOTHING. I only had ONE focus…   My first product was in the MLM space. I built a product and a high ticket offer.   Then, I spent two to three months just putting the systems in place and testing them to see if they worked...   I didn't take my focus from that ONE area until the systems in place to run it.   But I was kind thinking:   “Hmmm, I love offers, and frankly, no one else really geeks out about 'em as much as I do. I'm gonna be the offer guy.”   Russell said: “You should be the offer guy!”   Dana Derricks said: “You should be the offer guy!”   I realized that there hadn’t really been a full-on Offer Creation King since the early 1900’s #Claude Hopkins...   ...so I was like, “Yo, I'll be the offer guy!”   BUT… that didn't happen until September 2018.   BUILDING BUSINESS SYSTEMS   Thankfully, by that point, the systems I’d been testing in my MLM business were ninja awesome.   Unless we're launching something, I spend only about an hour a week on maintenance… so, now my MLM product is kind of my back-end business.   I’m not gonna shut in down…   We put $1 in and we get $8 to $10 back out.  Why would I shut those ads off?   It helps a lot of people, the content is good. It delivers and people make a lot of money from it.… *if they just do it*   It's something people want. It's extremely valuable. No one else is doing it.   I'm not gonna turn my MLM business off, but I don't have to maintain it that much either.   On my side, it's all automated and systems are in place.   I have:   Support. Fulfillment. Phone people who chat with customers.   BUT…   I'm NOT touching the business on a daily basis. I'm the orchestrator.   Once a week, I'll check in, but I don't really do that much of that anymore…   Coulton handles the majority of stuff over there, and now he's got systems and people in place to free him up too.   That's what's soooo funny about the whole argument that I would have made more money if I’d only focused on ONE thing. I ONLY EVER DID!   I only focused on ONE business.   HERE’S HOW IT WENT DOWN…   #1: I left my job   January - March: I focused solely on just that main MLM product. For the next two months, (up until about the end of April): I set up systems and teams to take over what I was doing.   #2: The one thing on top of that was that I'm still pretty involved in the ClickFunnels space.   So that might be the thing that some of you guys might try and slap my hand about… I DON’T CARE.   I love Clickfunnels. It's like my second home. Heck, I even have Russell stickers on my phone ;-)   So, I was contracted as a 2 Comma Club X Coach. I was creating a lot of content for ClickFunnels, and I was doing a lot of events and stuff still…   In August, we did the first One Funnel Away Challenge, so we were developing that content as well.   However, so much on the MLM side was already automated, so that I  didn’t really have to touch it.   Do you understand?   For the One Funnel Away Challenge, I go live once a day for 30 minutes to an hour, (except for two or three days each month when it’s a little bit more than that), and honestly, I just enjoy it.   I tell EVERYONE to start coaching. People overcomplicate thing. If you start coaching, after a while, you'll notice patterns, and see the BIG problems people have...   Then you make that a product that solves that problem. BOOM!   That's the real reason why I coach. It keeps me sharp. I'm no
Released:
Apr 19, 2019
Format:
Podcast episode

Titles in the series (100)

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M