18 min listen
SFR 256: How I 'Earn' The Chapter...
ratings:
Length:
27 minutes
Released:
Jul 2, 2019
Format:
Podcast episode
Description
This is the process I went through to write my chapter for the new Affiliate BootCamp book... I actually didn't know that writing books would be part of the journey, but I’m here to document my journey, so I have to tell you that… When you start publishing a lot, people start to ask you to publish in other fashions as well … so, quite unexpectedly, I've found myself writing A LOT of guest chapters in some REALLY cool books. So today, I want to show the process of how I write chapters for books. ..honestly, I NEVER thought I’d be giving book writing advice ;-) BOOK WRITING ADVICE, LARSEN STYLEE Now, some of you guys may have seen this in the past, but you might get new insights on: How I write chapters Why I do write chapters in the way I do. https://media.giphy.com/media/SRlH6uLa5zI3FPBaLK/giphy.gif The chapter that I’m gonna show you is for Russell Brunson's New Affiliate Bootcamp Program - which comes with a book. Russell had a ton of us write an answer to the question: How do you become a ClickFunnels Super Affiliate and make enough money that you can do kinda what you want to in 100 days? I was like, "Oh, that's a sweet prompt." I spent most of Christmas writing it… I think you’ll enjoy seeing the process I use... 'cos I don't write crap, and it takes A LOT for me to write how I do. In fact, some people have reached out saying things like, "Stephen, you could do it faster than that!" I'm like, "Yeah maybe, but it might be way less cool!" WHY I LOVE AFFILIATE My first big money came from affiliate marketing I wanted to build a team and products when I was working at ClickFunnels, but I didn't have discretionary income or time… Working at ClickFunnels is not a 9-to-5 job - it's way more than that. I was like, "How can I crap done when I still have an actual job?” So I started droppin' out these cool little affiliate promos, and I'd make money, but I wouldn't take the money as profit… I never take money from affiliate marketing as profit. I'd go in and dump it back into hiring a team or getting a piece of a product done… I remember the first time I hired a coder to go in and code the first version of the blog for Sales Funnel Radio… I ALWAYS used affiliate cash to build my business it was NEVER my own money. I don't ever use affiliate cash for profit, it's ALWAYS an accelerant to do expensive projects I've been waiting to do. So I want to share with you what I've been doing. So check this out… I relaxed the first few days for Christmas, and then after that, I was like, "I have got to work,” like, I can't not work. It's the same method and pattern that I use to write my own book, to come up with stuff for the 30-Days chapter that I wrote. METHOD IN MAY MADNESS? First of all... I start with the main image that kinda represents EVERYTHING right from the top, and I set that at the top. (For 30-Days, I didn't draw a picture, it actually would have been easier to write.) Down the left side, I write all the major topics of what should actually be in the book. Shooting off to the right is every one of the deep-dive strategies. Next, I think through those four major topics down the side, and just start dumping in topics with legal pieces of paper: "Oh yeah, let's talk about that. Hmmm, that's about that. So is this, so is this, so is this…." I make a big stack of yellow pad papers, organize them, and take out any of them that don't make sense. … so it's a BIG process. I don't write crap. Then what I do from there is, go week by week and write it on my whiteboard. I wrote out it wants you to do it in 100 days, well 100 days is 14 weeks, so I said, "Well, this is what I'd do week by week." It's an aggressive plan, but it's very similar to what I've actually pulled off. I almost felt like I was documenting - it's not so much theory because it’s what I actually did... And I did most of it while work
Released:
Jul 2, 2019
Format:
Podcast episode
Titles in the series (100)
SFR 2: Yard Manager, Door-to-Door Sales, ...Paul Mitchell?: From Door-To-Door Sales and eBooks, To Leaving My College Marketing Classes And Paul Mitchell... by Sales Funnel Radio