The real secret to converting with funnels… Today’s episode is part 3 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 3: Some tips and tricks when it comes to building funnels. What the cardinal rule of upsells is and some of the things that will help convert an upsell. He also gives some cool tips for using Facebook Live. So listen below to find out how to make your funnels awesome and successful. ---Transcript--- Russell Brunson:               All right, so now we’re going to … Cause now, like everyone … I’m the funnel guy, so let’s talk about funnels, right? Now that we’ve got the foundation stuff out of the way, so then it comes to how do we build the funnel? I lost … There’s the lid. For me, the funnel … Everyone thinks there’s some magic. I have people all the time like, “Hey Russell. Do you have an MLM funnel you can give me, so I can grow my MLM?” I have a funnel that’s worked for someone I can give you. “Hey, I’m doing this.” I give them the book funnel. I was snickering yesterday. Everyone’s like, “I need your book funnel. [inaudible 00:46:27] book funnel to work.” It’s like, well kind of. Y’all have the funnel now. That’s the framework. What makes it work is this stuff we talked about, right? The pieces don’t change. My funnels are not complicated If you look at my funnels versus, I have friends who like to brag about the complexity of their funnels. They’re insane. My funnels are so simple. They’re usually four or five pages and that’s it. It’s, very simple. My thing, I think … In fact, I was at a Infusion Soft thingy and I was watching these guys and they had all of their … These guys were building all of these funnels that had like a billion different segments and all this stuff. You know those Infusion Soft charts, that show all the thing … I was just sick to my stomach. I’m like, “Guh.” They’re like, “Yeah, well if they click here, then it takes them this sequence. If they don’t, they take them to here and then if they’ve done this thing for three days and they haven’t done this and then they go here and …” All this stuff and I was just like … They have a billion different branches. I’m looking at that, I’m like, “You know the problem with that, is I have no idea what the crap to fix if something’s broken. There’s so may things. I want five or six variables max I want my cost per ad, I want my landing page conversion, I want my sales thingy. I want four or five things and I’m going to go and spend a thousand bucks driving ads. I’m going to stop and look at it and be like, “Okay, cool. It’s one of these five things that’s broken. Maybe two of them. Let’s fix just those.” You’ve got a thing that’s got 8,000 sequences. I can not make it better. What’s more important, is become better at selling. Me getting better at telling a story is better than 8.000 segmentations of lists. I’ll make way more money by becoming better at telling my story, than I ever will from the third, the guy that didn’t click on email 13, send him this one instead and then send this one at two in the morning and then. Holy crap. Just sell yourself better and that’s worth a million times more than that, right? I make them simple. All my … Everyone’s cheering back here, “Yay, simple funnels.” My stuff’s all very, very, very simple, but I’ve become a master at understanding this. The opportunity switch to the opportunity stack. I’m just going to talk about a book funnel, but this could be any funnel. Does not matter. The first thing I’m looking at is that is, what is the opportunity switch. There’s going to be a video of me telling a story about the opportunity switch. With my book funnel, I’m telling a story about my book, my epiphany story about how I had an opportunity switch and how this book is going to give you that same thing as well. Right? That’s the key. That’s the magic. If I’m doing a webinar, what am I doing? Telling a story