Listen to part 3 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to tell stories and how those stories relate to the perfect webinar. On today’s episode you will hear part 3 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the story you tell is so important in order to break down false belief patterns. Hear why the more complex the product, the more stories you have to have to sell it. And find out what kinds of stories break specific kinds of false beliefs, and how they are different. So listen here to hear the third part of Russell’s keynote presentation at this year’s Funnel Hacking Live. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the 3rd part of my keynote presentation at Funnel Hacking Live. This part of the episode is one that’s probably my favorite. I start diving deeper into story and why stories are so essential and how they work and a whole bunch of other things. And I’m going to walk you guys through the epiphany bridge, breaking false belief patterns, and then what stories to actually tell. Because if you’re selling a simple product, you just need to tell them the origin story, but if you’re selling a more complex, there are four stories you have to tell in a presentation to knock down somebody’s false beliefs in a big domino. And it should be a lot of fun. And during this presentation you’ll actually have a chance to hear me, unfortunately you can’t see me, but just imagine a nerdy kid with a shaved head and glasses and a tie on, with his shirt all poofy. You’re going to hear me do my very first story, my first offer, and it’s pretty bad. But we’ll have a lot of fun together. The crowd laughed at it, in fact, well you’ll see. Basically one of my trial closes became the trial close joke of the entire week. Almost every presenter afterwards used it in their presentation. I’ll give you a hint, it goes something like this: “Who wants a piece of that. So I hope you guys enjoy this section on story, we’ll queue up the theme song, we come back we’ll dive into that part of the presentation. Now we’re going to move backwards to the story. So the question then is why are stories so essential to this? Stories also increase the value. Now, a couple of things I want you to understand. Number one, for someone to change their destiny, they have to make a decision. This is true first off, for all of you, and second off, for all the people you’re serving. For someone to change their destiny they have to make a decision. Number two, for them to make a decision you have to change their state. And then the best way to change their state is through story. So if we take that backwards, I gotta figure out how to tell stories so I can change people’s states. If  I can change their state, then I can help them make a decision that’s going to empower them, and if I can help them make a decision that’s going to empower them, then I can change their life, I can change their destiny. That’s why stories are so important. An offer without a state change is completely useless. If I was like, “Hey, who wants to go to the movie Captain Marvel this week?” ugh, like 3 of you. But then I tell the story and you’re like, “Oh my gosh, I will mortgage my house to fly there for that experience.” The story is what makes it valuable. So the big secret is story telling. We’ve talked a lot about this in our community. This is not unique. I want to kind of go through this because the story is being weaved into every single thing we’re doing. You have to become better and better and better at story. For all of you guys who read Expert Secrets, you know the next part of this, but I want to share it for those who may not or are new. This is a concept we call the epiphany bridge story. So the epiphany bridge is the thing you’re thinking about as you’re trying to figure out h