Boom, what's going on everyone?   Steve Larsen from Sales Funnel Radio and today I'm excited to teach you guys my list management strategy.   I spent the last four years learning from the most brilliant marketers today, and now I've left by nine-to-five to take the plunge and build my million-dollar business.   The real question is, how well I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best Internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   Hey guys, I'm excited to show you guys this.   This is probably a simple lesson, but I find more often than not there is a lot of people out there who don't really have a strategy for what I'm about to show you.   Which means for all the lists that are being built, (which are the true asset of the Internet), there’s no strategy - there’s no list management at all.   I remember the first funnel I ever built, it was a free plus shipping funnel, and it was selling this little CD.   For those of you guys listening on iTunes, just know I'm drawing this but you'll be fine just listening as well.   It was free plus shipping CD funnel and as soon as you bought the CD…   Let's say the CD was here on the very first page - there’s a list specifically of people who bought that CD. Now, that makes sense. there was a list just for the CD people.   Then there was a bump in there…   If this is the first time you've ever tuned into Sales Funnel Radio, just know we're talking about sales funnels obviously.   This is the way to sell things on the Internet, and this is one of the cool strategies to get a lot of low-end, low-ticket kind of things out the door through a free plus shipping funnel.   So anyways, there'd be this bump, like: “Hey, you want to add something else to your order?” So there'd be another list specifically for this bump.   ...and it started getting messy quick. You're starting to see where I'm going with this, right? The next upsell = there was another list.   There was another list for this one.   There was a list of people who just bought the down sell.   There was a list of people who made it all the way through the funnel and bought everything.   ...I mean, it was like a list upon list upon list.   Lists had gotten together and had babies. There were camps of lists all over the place. It was ridiculous. I had so many lists. It got convoluted very very quickly.   So literally every funnel that I'd build…   If it was just a standard kind of low ticket funnel like this; I would easily have one, two, three, four, five, five or more lists per funnel. That's just for this value ladder step two.   So if there were all these other value ladder pieces, for example, if there was five on this one, five on that one, five on that one…     That’s easily 15 lists for every single thing I was going and I was building...   And then I’d go build for other people!   I mean, it got so convoluted so fast. I would have to go in and re-remember where each person specifically. It was terrible guys.   And I know you're like “Oh, woe is you.” But like seriously, imagine how intense that gets very very quickly. It gets stressful.   Every time you want to send an email, you’re stuck selecting 100 lists: “This one but not that one, this one but not that one.” It takes a long time actually.   It took significant chunks of Russell's day every time he would do it.   One of the things Russell had me do when I first got there, (probably about five months in), is I had to condense and organize and sort all of the lists at ClickFunnels.   It's was a half a million people that were on that list at that time... just ClickFunnels' lists; now it's way more than that.  It was a huge, massive list, but it was spread out across, I think well over 50, 60, 70. Don't quote me on that, but it was a lot of