Just over two years ago, fresh out of college - having unexpectedly landed my dream job as 'Lead Funnel Builder' at ClickFunnels - I found myself sitting just feet away from my marketing hero, Russell Brunson.   For the first few months, I was practically mute. Looking back, I think I was in shock. Inside, my head was whirring and going crazy: 'Oh, my gosh, I'm sitting next to Russell Brunson. RUSSELL BRUNSON! Look it's Russell Brunson. I'm in the same room as RUSSELL BRUNSON...'   After a few cool moves to start a conversation: 'Hey, Russell, I nearly put a poster of you on my wall.'- *AWKWARD*- I decided that the best approach was to stay quiet and learn everything I could by watching the Master Marketer doing his thing.   It was fascinating to watch Russell's brain work; the incredible way that he’d create offers, recall marketing campaigns, get into the zone to brainstorm and solve problems. Each day I learned far more than I ever had in my whole Marketing Degree.   The main reason I started my Sales Funnel Radio podcast was to record all the nuggets that I was learning and pass them on.   Day after day, I'd sit there mesmerised, listening to Russell coach and talk with his inner circle. I'd listen to him advising all these massive gurus and influential people - as well as entrepreneurs who were just starting out. So much golden advice- I was a like a sponge soaking it all up.   After about three to four months, a funny thing happened - I started to notice patterns in the conversations that Russell was having. So one day, as he finished on a coaching call, I turned around to him and said: 'Hey, Dude, you're kinda  saying the same things over and over again.' And, he goes, 'Yeah!'   Now, if you're an expert in your field, you've probably noticed a similar pattern? You like to dive deep into your subject; you're obsessed with it.   You have sooo much knowledge to pass on, but the problem is that a lot of the people you're serving don't need to go that deep with you.   They don't want to freak out and geek out the same way that you do - they just want to take the next step- or get to the next level.   So we had this idea to create a way to guide people from the ground up, on a step by step path, to create a million dollar company. From that point, Russell could take them EVEN HIGHER. It was a win/win solution.     The entrepreneur got access to everything they needed to help them on the first part of their journey, and Russell got to spend less time on the basics, and more time in his zone of genius.   I spent six months going through twelve years of Russell's videos, and all of his content. I backward planned and organized the material into the exact steps needed for a million dollar business. We created a 200-hour membership area -  it was freaking huge and packed with VALUE... And that's how 'Secrets Masterclass' was born. On its launch, Secrets Masterclass made a million in three weeks!  What was even more fun was that people who joined the program made a  million dollars too. A lot of people became hundred-thousandaires, while many others made money on the internet for the first time in their entrepreneurial life.     It was such a success that we decided to take the material from the Secrets Masterclass and condense it into a three-day live event -'The Funnel Hack-A-Thon' (aka, The FHAT Event.) The FHAT event was loads of fun and got excellent results for the participants.   Then right before the 2018 Funnel Hacking Live in Orlando, Florida, Russell asked me if I wanted to go on stage to do a presentation (Hell, Yeah!)... The challenge was to take the material from the three-day FHAT Event and present it in ten minutes. Holy Smoke!   At first, I didn't think I could do it. It was soooo challenging. Luckily, my head is kinda geared towards sorting this stuff out - I love to take a complex subject and simplify it down to the essentials.   So I put on some music and got my brain into gear. I started at 4pm and didn't fin