Want to know how ClickFunnels became so popular so fast? Or how we generated over $10,000,000 in revenue our very first year, right out of the gate? I’ll give you a hint: We didn’t sell ClickFunnels as a software. To find out how we were able to grow so fast…and how YOU can grow YOUR company by hacking what we did, listen in to part 2 of my interview with Mark Joyner! ---Transcrtipt--- Russell Brunson: Hey everyone. It's Russell Brunson. Welcome back to the Marketing Secrets Show. I hope that our last episode, you enjoyed episode number one of four with my interview with Mark Joyner. And it's fun having chance to relisten to it and rewatch it, and just I had so much fun that night, it was such a cool experience. And so with that said, I'm not going to do too much more other than set up the second part of this interview with Mark. And I hope you guys enjoy it. If you are enjoying this series, please, please, please take a screenshot of this on your phone, wherever you listen to the podcast and post it on Facebook or Instagram. And tag me in it, do #marketingsecrets, tag me, and please give me your comments or feedback, your ideas, your aha's. I'd love to hear them. And with that said, I'm going to cue up the theme song. When we come back, you'll listen to part two of my interview with Mark Joyner. Mark Joyner: All right, what would be the third, most significant strategic move? Russell: Oh, there's a couple different directions. I could go on this one. Can I give two halves? Mark: Please, I love it. I love it. Russell: So one half is when we launched ClickFunnels, It wasn't just that we were going to build a software company. In fact, it was probably a month or two before we came out with ClickFunnels. I went with... I don't if you know David Frye, but David's one of my mentors. Mark: Yeah, I love David. Russell: His wife's actually my second aunt. So anyway... Mark: Oh wow. Russell: When he was dating his now wife, I was like a little snot nose kid running around at my grandma's house. And anyway. Mark: I love David. He's my buddy. He's a great guy. Russell: Yeah, he's amazing. And we were at this network marketing convention, and I remember we were there and the company was a software company. We're sitting there with like 5,000 people in the room. And all the people are coming on stage and they're crying and all this stuff. And I'm just confused, like this doesn't make any sense. And I remember he leaned over to me after two days of watching this and he said, "You see what they're doing?" I'm like, "No, I have no idea what's happening. I'm so confused." He's like, "They're not selling software, so they built a community." And I was like, "Oh my gosh, that's the thing. They have this community. They have a culture. And so when we started doing ClickFunnels, it was that mindset. How do we build a culture? So it's not just like a software. I want to build something where people feel part of it. Like it's not Russell's company, because Russell's company they'll go to whoever's the cheapest. Whoever's got the new feature. If it's their company , it it's their culture, that shifts everything. And so we started this whole thing from day one, of like, "We're funnel hackers. This is our movement. This what we believe in." And two weeks ago we had our Funnel Hacking Live. We had 4,500 people in a room and people are going crazy. We got people with ClickFunnels tattooed on their arms, people wearing custom funnels. And we had people coming on stage crying. And I'm looking out and I'm like, six years ago David Frye pointed out to me, that became a big piece of it. So I think it was not just having this as a software product, but having this as a movement, where it's bigger than that. So, that was one big strategic thing that I think a lot of people miss. And then the second one is, I think, again, it comes back to us as marketers. We get so excited about the next thing. What's the next offer we're going to create, and everything like th